5 launch of the site featured a handful of Beats partners, including Dre, tennis star Serena Williams and NFL player Richard Sherman, presenting their own “Straight Outta Somewhere” stamps, and it’s taken off from there. “It wasn’t about Compton as a place anymore, it became about being proud of where you’re from.”īeats hired North Kingdom agency to create the meme generator, which allows anyone to input their own hometown in N.W.A’s signature black and white logo.
“That is where the campaign took its form,” says Johnson. After three junior Beats employees were tasked with coming up with a campaign, they stumbled upon a video of Dre talking about how the members of N.W.A named their debut album "Straight Outta Compton" because they wanted to show they were proud of where they came from. The “Straight Outta Somewhere” meme was the brainchild of Beats by Dre, in partnership with Universal. “But we were all super aligned with Dre’s goals and he’s been a great maestro to conduct all of these brands working together.” "You very rarely see companies like this in a room together,” Beats by Dre CMO Omar Johnson tells The Hollywood Reporter. 6 the “Straight Outta Somewhere” meme went viral with nearly 6 million personalized labels being shared on the Internet and the word “Compton” was literally painted over the skies of Los Angeles. 1, the "Straight Outta Compton" label was right below her on the mat there was an ad for the film that played during the first Republican presidential debate on Aug.
14 release of "Straight Outta Compton", he got his answer: The efforts of the four companies resulted in several attention-getting plays: When UFC champ Ronda Rousey knocked out Bethe Correia in 34 seconds on Aug. So he looked around the room and said: “What do you guys got?”ĭuring the past two weeks, leading up to today's Aug. The release of Universal’s N.W.A biopic "Straight Outta Compton," which he produced, was just three months away, as was the launch of his first album in 14 years, Compton, a companion piece to the film.
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